There’s a common transition people use in their copy and content. You might be using it right now. But most of the time it’s totally unneeded, it doesn’t add anything. It's a waste of time and space. And you wasted time and space in the most crucial part of the copy, the beginning. I’d very much like it if you stopped using it. Because it is driving me insane. 

The starting place for most people is analyzing how good AI is at doing or making the thing. For a lot of people this is where the conversation starts and ends. But this is a limited way to evaluate AI. What makes AI powerful are the secondary and indirect ways it can elevate your work.

In Magic there’s a term known as Levine’s Trench, which describes how somebody’s skill at a given craft influences their behavior towards others in the community. I believe it also applies to copywriters or other marketing folks online. Being a jerk turns out, is in fact, a skill issue.

When it comes to designing advertisements - There's one rule of thumb to rule them all.
It's brain-dead simple, works in every market, every visual medium, and is effective almost every time.

The point of writing is never to satisfy the rules. The rules cannot read your writing and never will. The goal of writing is telepathy. To take what is in your head and send it into the reader’s.